A graduate from the University of California, Los Angeles in Anthropology, she began her explorations of Africa while still in college. She ultimately founded what was then the only woman-owned, commercial film company in Los Angeles, which produced everything from Toyota commercials to Environmental Public Service announcements and documentaries. Cherri served on the boards of several not-for-profit organizations involved in Africa wildlife conservation and human rights in developing countries. Most importantly she was an active board member of the South African based Wilderness Leadership School which has sent almost 100,000 people on African wilderness trails. It was through this work she ultimately founded EXPLORE. "It is EXPLORE’s mission to see that wild, unspoiled Africa is left for future generations to enjoy and nurture," she emphasizes. "True eco-tourism is the most powerful force in preserving wilderness while supporting wildlife, giving local people an economic incentive to protect animals and wilderness and strengthening indigenous cultures." The reward for EXPLORE clients is helping to preserve places where "the African wilderness touches something essential in the human spirit."

Cherri has a home and office in Maun, Botswana and is a current member of the highly-regarded Explorer's Club, a meeting point and unifying force for explorers and scientists worldwide. Cherri spends most of each year exploring the most remote corners of Africa and translates her passion for Africa into creating an unforgettable experience for those who travel with EXPLORE. She focuses on the traveler who wants a deep experience of Africa, be it one of luxury or adventure.